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July 1st, 2007 [Click here for the second day]
The first day will focus on academic exploration
of the blogosphere.
Agenda:
09:00-10:00 - Registration and Coffee
10:00-10:15 - Opening Remarks: Dr. Noam Lemelshtrich-Latar
10:15-11:45 - First Panel
11:45-12:15 - Coffee Break
12:15-13:45 - Second Panel
13:45-14:45 - Lunch
14:45-16:15 - Third Panel
20:30-01:00 - Evening Cocktail [by Invitation Only]: The
IsraeliNetSphere
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First Panel:
Blogging as a Political Tool
Anecdotes from the White house, Russian Election
Campaigns and the Israeli Foreign Ministry.
Chaired by: Dr. Noam Lemelshtrich-Latar
Dean, Sammy Ofer School of Communications, IDC Herzliya. presenters:
Ori Levi, President, Nielsen BuzzMetrics, Israel:
The use of AI for analyzing Consumer Generated Media (CGM),
including blogs.
Haim Oren, Country Manager of the Israeli office of Jupiter
Research
How to influence the Influentials.
Micah Sifri,Editor, The Personal Democracy Forum & Adjunct
Professor, The City University of New York/Graduate Center:
An Army of Davids: How Blogging is Changing Politics. Anton Nossik, Internet journalist & manager, CBO of SUP
Company (a partner of SixApart for LiveJournal project):
The role of blogging in Russian political activism.
David Saranaga, Consul for Media and Public Affairs, New-
York:
Blogs, New Media and Public Diplomacy.
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Second Panel:
The Psychology of Blogging
Examining psychological motivations for blogging: discussion over
research findings.
Chair & Presenter: Dr. Yair Amichai-Hamburger
Director, Bezeq International Research Center for Internet
Psychology, IDC Herzliya.
presenters:
Prof. Azi Barak, Haifa University:
Psychological Aspects of Blogging.
Lior Zoref, Digital Marketing Group Lead, Microsoft
Israel:
Blogs and Social Networks.
Dr. Yael Kaynan, IDC Herzliya:
Blogging: Breaking Boundaries, Building Bridges, and Crossing
Borders.
Carmel L. Visman, The Hebrew University:
Personal Expression through Blogging.
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Third Panel:
Impact and Interaction between the Blogosphere
and Journalism
On the Interaction between Bloggers and Blogs, Journalism and
Journalists: discussion over research findings.
Chair & Presenter: Dr. Amit Lavie-Dinur
Head, Television Studies Track
Sammy Ofer School of Communications, IDC Herzliya.
Journalists & Blogs: Characteristics and Interaction.
Garrett M. Graff, editor-at-large at the Washingtonian
Magazine:
"We're Not All Reading the Same News: How Blogging is Changing
Journalism".
Gregory Asmolov, Israel Channel 9 And Russian Kommersant
newspaper:
The Blogosphere as a Journalistic Resource.
Dvorit Shargal, journalist and media blogger (Velvet
Underground), writes for TheMarker and Ha'Ir and is the movie
reviewer for Rating magazine.
Joel Mowbray, journalist, researcher and award-winning
columnist.
Keeping 'em honest: How bloggers have improved the Mainstream
Media.
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July 2nd,
2007
The second day will be devoted to a variety of hands
-on workshops, exposing participants to the latest practices and emerging technologies.
The workshops will be led by top bloggers from around the
world and Israeli industry leaders.
We will offer two tracks:
1- A professional business track for
technology companies, VCs, and other businesses aimed to promote
the marketing and practical aspects of corporate blogging.
2- A personal, independent practical track
aimed at teaching the bloggers how to: increase traffic, market
their blog, improve techniques, disseminate knowledge on blog
writing, combine text and images, photographs (photoblog),
sketchblog, videos (vlog), and audio (podcasting). Unique case
studies will be analyzed and discusseds.
Click here for
the second day's schedule
1- Enterprise 2.0
track - workshops:
Recent trends suggest that corporate blogging will be a key driver
in the next wave of adoption of social media tools. This track
offers tools and study cases on corporate marketing and
communications to gauge adoption patterns, explore barriers to
adoption, and discover new applications as businesses tap the tools
of social media to create new conversations with their customers,
partners, and employees. |
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1- "Blogging
as a new business reality": Breakfast with Guy Rolnik
TheMarker founder and editor in chief, deputy publisher of
Ha'areetz group.
Workshop open for invited executives
only .
TheMarker Website launched "TheMarker cafe", Israel’s first
business-oriented social network, in March 2007 and is now home to
over 22,000 members. The platform enables businesspeople to expand
in the virtual sphere, train other businesspeople, voice their
opinions and gain professional insight. TheMarker cafe also hosts a
variety of professional communities from a wide range of fields,
professional forums as well as many well-known bloggers.
In this unique meeting, Guy Rolnik will explain how the latest
developments on the Internet are changing the business reality and
why more and more managers are using blogs and other Internet
platforms to promote their business and improve customer relations.
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2- Master Class By Om
Malik, USA: "The Interaction between blogs, bloggers and
Enterprises"
What are the advantages and disadvantage of blog uses for enterprises needs? How should enterprises contact bloggers and
what information should they provide them with? How can enterprises
use the information appearing on blogs? These aspects and more will
be discussed during the workshop, showcasing case studies based on
Om Malik's experiences as a blogger and technological writer.
Instructor: Om Malik, the executive editor of
the GigaOM blog a Web 2.0 blog started in San Francisco. The
website has a monthly global audience of 500,000, is among the
top 50 blogs worldwide by Technorati Rank, and is part of CNet's
100 Most Influential Blogs. |
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3- Workshop: "Next
generation of communications and information management - Web logging as an
inner organizations tool"
What are the advantages and disadvantages of the organizational blog? How
do you give your company workers a chance to express themselves? How can
you improve your company's knowledge management?
Instructor:
Yosi Taguri, Technologist, Microsoft
Blog: http://blogs.microsoft.co.il/blogs/yosit
Speaker:
Eyal Levin, Manager, Technical Group, Software Division, IBM
Israel.
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4- Workshop: "The
marketing power of blogs"
Blogging can rank your site #1 on a search engine, boost traffic and sales
and establish you as an expert in your industry. What is the marketing
power behind the blogging phenomenon? How best to utilize this new
marketing tool? How do cooperate blogs help promote the values of
transparency, open communication and feedback?
Instructor: Ofir Cohen, CEO, Compucall Web Marketing
Speakers:
1. Gadi Winrob, Nana 10
2. Amir Nami, CEO, Morrell-Tzur Communications and Strategic
Consulting
3. Itai Shalit, VP Marketing, Hydro Industires
4. Ofer Spiegel, Product and Community Manager, Product and
Marketing Division, Magic Software Industries
5. Guy Mor, CEO, TBWA-Digital
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5- Professional
Workshop: Corporate Blogging - Creating a Blog to Suit Your
Organizational Objectives
This workshop will present the creation of two corporate blogs
– PWC and Oracle. It will also address the practical elements of
creating each blog from start to finish as well as discuss all the
challenges along the way, including: building the project
management team, promotion - both in and outside the organization,
cost issues, schedules, risks involved, benefits and the overall
implications of creating such a project. The PWC blog project will
be discussed in full, including all data and results since its
posting, three months ago.
Instructor: Sagi Hemetz, CEO, Blink
Speaker: Israel Blachman, Manager, Web 2.0 Solutions,
Blink
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6- Workshop: "Ask
the VC's blog"
In recent years both sides of the business-technology divide have
increasingly begun to utilize blogs. On the business end, VCs and
other investors blog in order to shed light on the investment
process and to help encourage deal flow. On the technology side,
startups increasingly blog to stay in touch with their users. How
can the two sides utilize blogs to open up a dialogue between them?
What can investors do to help them find interesting opportunities?
And what can startups do to increase their exposure and chances for
funding?.
Instructor: Shai Tsur, Associate, Internet and New Media
sector, Giza Venture Capital.
Speakers:
1. Tzvika Besor, Web Product Manager, Babylon
2. Itai Naor, Consultant, Entrepreneur, Journalist
3. Aner Rabon, Founding Partner, Sinco, provider of Hooqs
services
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2- Personal/Independent track - workshops:
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7-
Microsoft Workshop: "The World Around Your Blog"
There are more blogs than any other type of phenomena on the web
today. Blogs alone can't survive without a system that discovers,
links,explores and rates them. We'll take a look at the world
around your blog and explore the tools and sites that bloggers use
to make them stand out on the web.
Instructor: Yosi Taguri, Technologist, Microsoft
Israel.
Blog: http://blogs.microsoft.co.il/blogs/yosit
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8- Nana Workshop:
"Creating Passionate Users: What makes a popular blog?"
In this workshop we will discuss aspects such as: subjects your
blog should cover, content development, frequency of updates,
writing styles and community building.
Instructor: Carmel Visman, researcher: Culture and
Technology, Hebrew University
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9- Master Class By
Jessica Coen, USA: "How did Gawker and Wankette become the world
leading gossip blogs"
How do you create the ultimate gossip or news post? How do you
choose which stories to post on your blog? What are the advantages\
disadvantages of the blog platform for writing your news and gossip
stories?
Instructors:
1. Jessica Coen, deputy online editor for
Vanity Fair magazine and former editor of the influential weblog
Gawker.com.
2. Michael Weiss, Co-founder and CEO, Scoop.co.il, Israel's
Citizen-Journalists Website. |
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10- Master Class By "Ask
A Ninja", the comedy video blog from the USA: "From idea to
execution and distribution"
How to take an abstract idea for online video production and to
translate it into a feasible model that can be distributed across
the net. The workshop will be conducted by Kent Nichols and Douglas
Sarine from the leading video blog Ask a Ninja. During the workshop
different aspects relating to video blogs will be discussed.
Created by Kent Nichols & Douglas Sarine, "Ask A Ninja" is
an award-winning series of comedy videos about the image of ninjas
in popular culture available in podcast and vodcast form. Recently,
Nichols and Sarine appeared as commentators on VH1's Best Week Ever
and won the 2007 Webby Film & Video Awards Best Actor. |
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11- Master Class By Om
Malik, USA: "Capturing Innovation"
How can you capture the cutting edge technological developments?
What are the best sources for technological innovation stories? How
can you choose the right story for your blog? What's the best way
to work with PR companies?
Om Malik is a technological writer, founder of Giga Omni
Media, Inc. and executive editor for the technology blog GigaOM.
The website has a monthly global audience of 500,000, is among the
top 50 blogs worldwide by Technorati Rank, and is part of CNet's
100 Most Influential Blogs.
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12- Workshop: Blogging @
Microsoft: "Exiting and Future technologies for the bloggers
community"
In this seminar Microsoft will reveal new tools and technologies
for bloggers as well as explore future technologies that will
empower bloggers to reach new heights. We will start by showing
Windows Live Writer, a new free tool that easily enables bloggers
to create sophisticated posts. We'll also show how to use Word 2007
to manage blogs.
In addition, we will show future tools and trends for the blogger
community such as social network modeling tools and discuss the
importance of blogging @ Microsoft.
Instructor: Lior Zoref, Digital Marketing Group
Lead, Microsoft Israel.
Blog: blogs.microsoft.co.il/blogs/liorz
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13- Workshop: "The
Shifting Legal Landscape of Blogging - Or how not to get to prison just for
writing a blog"
The use of blogs as a forum for online communication is gaining popularity
and their content is gaining influence, yet blogs raise a litany of
challenging legal issues, including ones involving copyright, trademark,
privacy and defamation law. Among the topics on the agenda for this
workshop: content that can be used on your blog, liability for posted third
party content, practical steps to reduce copyright infringement issues, use
of trademarks, permission to use links, legal accountability, protection of
contact names and much more. We will review law and new developments in the
US, Israel and European Union.
Instructor: Adv. David Mirchin, partner with the firm of
Meitar Liquornik Geva & Leshem Brandwein. He is currently an adjunct
professor of Internet Law at IDC Herzliya's Law School.
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14- Workshop: New
Diplomacy through New Media?
Can new technical tools influence and encourage a new form of diplomacy?
Can your Blog make a difference in world global campaigns?
New media technologies play a leading role in facilitating cross-cultural
dialogues and alter the ways citizens throughout the region construct and
decipher images of other groups, states, and cultures. This workshop will
look into the role that new media technologies have in constructing a
message and will explore the role bloggers play in shaping how public
opinion is shaped bridging international boundaries via new media outlets.
The workshop will share study cases and true stories reflecting a
cross-national approach, highlighting the contribution an individual might
have to successful campaigns. Learn how to get involved and make a
difference.
Instructors:
1- Dr. Chaim Fireberg
Director of monitoring of hate on the internet of the Stephen Roth for the
study of contemporary Antisemitism and Racism.
2- Peleg Reshef
Director of Future Generation activities, The World Jewish Congress.
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15- Master Class By
Justin Kownacki, USA, Something to be Desired (STBD): "Developing
and distributing of low-budget productions"
Do you have an outstanding idea for a TV show but no one is willing
to listen to you? STBD is one of the longest-running web series,
online since 2003. It follows the lives, loves and very bad ideas
of a group of struggling artists in Pittsburgh. Hear first hand how
it started, where it's headed and all the stories in between. Learn
from Justin Kownacki how to take the traditional low budget video
production process and adapt it to cyberspace, while maintaining
the quality of the product.
Instructor: Justin Kownacki, a freelance video
producer and writer graduated from the Art Institute of Pittsburgh,
where he earned a degree in computer animation and multimedia.
Kownacki is the creator, producer, director, writer and film editor
of "Something To Be Desired". |
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16- Master Class By
Garrett M. Graff, USA: "Politics on the net"
The continued development and influx of new media technologies is
having decisive political and social implications often in
unexpected ways. Governments and Political organizations can no
longer control the framing and distribution of information and
news, new media technologies are offering up a virtual forum that
allows for previously disenfranchised groups to communicate their
opinions, criticisms, and demands.
Instructors:
1- Garrett M. Graff
The first blogger admitted to a brief in the White House. Author of
the book "The First Campaign: Globalization, the Web, and the Race
for the White House", focusing on the 2008 presidential race and
tracing the impact of technology.
2- Prof. Micah L. Sifry
Micah L. Sifry is a co-founder and executive editor of the Personal
Democracy Forum, which covers the ways technology, is changing
politics. He consults on how political organizations, campaigns,
non-profits and media entities can adapt to and thrive in a
networked world.
3- Betty Benbenisti
PhD candidate in Communications, Tel Aviv Univeristy, researches
political activism and blogging.
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17- Master Class By
"Rocketboom", USA: "A daily Newsblog production"
Rocketboom is
a three minute daily videoblog based in New York City. It offers a
wide range of information and commentary from top news stories to
quirky internet culture. Its agenda includes releasing each new
clip at 9am ET every Monday through Friday. With a heavy emphasis
on international arts, technology and weblog drama, Rocketboom is
presented via online video and widely distributed through RSS.
Rocketboom is currently one of the most popular videoblogs on the
internet with more daily subscribers for original syndicated
multimedia content than nearly any other site, including
podcasts.
As a sample for low budget productions Rocketboom is created with a
consumer-level video camera, a laptop, two lights and a map with no
additional overhead or costs.
Instructors:
1. Andrew Michael Baron, Creator and producer of Rocketboom.
Master of Fine Arts in Design and Technology, Parsons School of
Design, NYC.
2. Joanne Colan, Leading presenter and a producer in the
popular video blog Rocketboom. Colan, originally from the UK,
previously worked as a researcher, host, writer and producer at BBC
radio and television. She also worked on several MTv shows as a
writer and host, including: MTV News, Top 20 Countdown and MTV Movie
Special.
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18- Workshop (Nana):
How to Manage a Popular Blog
Everything you need to know to go from being an unknown
blogger to becoming a sought-after celebrity on the net.
Instructors:
Ran Yaniv Hartstein, computer reporter for Nana,
translates Wordpress into Hebrew and blogger.
Shira Gal-Shreiber, among the first bloggers on
Israblog.
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19- Workshop: The Final Word on Shooting
Home Video
This workshop will provide hands-on instruction in getting the
most out of your home video camera. We will focus on proper use of
lighting, framing and basic camera skills. The workshop will cover
simple camera movements, proper use of different menu options on
the camera, tips for shooting that enable basic editing and how to
avoid common mistakes.
Instructor: Dovev Shoshan, Post Production Manager,
Sammy Ofer School of Communications, IDC Herzliya.
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20- A Conversation with Dvorit Shargal:
The Transition from Print Journalism to Opening an Anonymous Blog
and the Roads Traveled with my Blog Since the Last Day of 2005.
Instructor: Dvorit Shargal, journalist and media blogger
(Velvet Underground), writes for TheMarker and Ha'Ir and is the
movie reviewer for Rating magazine.
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21- Become the master of the new sound-
wave (beginners)
Podacsts are growing in popularity. Here you can come and
learn how to sway power over this new medium. Hear an overview of
the development of new medium and how people use podcasts today to
promote content and information. Other topics to be discussed: The
future and the potential of podcasts, how to start a podcast for
less then 10$ and under 5 minutes, and much more.
This workshop will also cover the theoretic basis of the sound
medium and will teach participants how to create a quality podcast.
Instructor: Ziv Kitaro, an author and
journalist who gives lectures about technology, self improvement,
and interpersonal relations. Kitaro is one of the Israel's first
podcasters and the founder and host of "Kitaro's Sideshow",
Israel's longest running podcast.
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22- Become the master of the new sound-
wave (advanced)
This is an advanced content workshop that will include
instruction on state-of-the-art equipment in creating enriched
podcasts, expanding your network and taking your podcast to the
next level.
Instructor: Ziv Kitaro, an author and
journalist who gives lectures about technology, self improvement,
and interpersonal relations. Kitaro is one of the Israel's first
podcasters and the founder and host of "Kitaro's Sideshow",
Israel's longest running podcast.
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23- Linkbaiting techniques in Web 2.0
and traditional media
Some techniques, now commonly referred to as "linkbaiting" and
SMO, are new and web-specific. But many of these tricks had been
used by media publishers for centuries to lure audiences and
increase circulation. This master-class will focus on most common
linkbaiting and SMO techniques, trying to evaluate their impact on
media blogs' promotion.
Instructor: Anton Nossik, Internet journalist & manager, CBO
of SUP Company (a partner of SixApart for LiveJournal project).
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24- How can I make my mom watch Internet
TV?
Internet TV attracts many creators, but not enough viewers.
The reasons may vary – is it technology, marketing, or the right
content that is missing? In this session we will discuss and
brainstorm how to attract audience to this medium, and the creative
and business opportunity in this field. A similar workshop was done
in Podcamp Europe and had great success, online and offline alike.
For more details and podcast on this topic see this link.
Instructors:
1. Kfir Pravda, a marketer, video producer and
blogger. He started his career in the cellular industry, and later
formed an animation company. He is currently producing of internet
shows and fiction, in cooperation with European production
companies. Kfir also serves as VP Marketing of the International
Multimedia and Telecommunication Consortium (IMTC), a cross industry
video technology organization.
For independent views on Internet TV, social media, creators and
technology, visit his blog at: www.pravdam.com.
2. Justin Kownacki, a freelance video
producer and writer graduated from the Art Institute of Pittsburgh,
where he earned a degree in computer animation and multimedia.
Kownacki is the creator, producer, director, writer and film editor
of "Something To Be Desired".
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Simultaneously, we
will offer the panels: |
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1- The Bloggers' Ethical Role
of Conduct
Chaired by: Dr. Yuval Karniel
School of
Communications, College of Management - Academic Studies.
Predenters:
Dr. Nimrod Kozlovski
Researcher, lecturer and consultant in the fields of internet
and information law, Intellectual Property and information
security. He is currently a lecturer on E-commerce and Internet Law
at Tel-Aviv University.
Ilana Tamir
Director, Nana Isra-blog
Jessica Coen
Deputy online editor for Vanity Fair magazine and former editor of
the influential weblog Gawker.com.
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2- Future Trends in the Blogosphere Scene
Chaired by: Grace Shulner
Director of Social Media at an Israeli Based Start-up PicScout
Ltd. Her experience includes working at M.I.T Media Laboratory and
the Wall Street Journal Interactive Edition.
Predenters:
Michael Weiss
Co-founder and CEO, Scoop.co.il , Israel's Citizen-Journalists Website
Yaron Orenstein
Entrepreneur, chairman, founder and co-editor of the.co.ils
Shai Tsur
Associate, Internet and New Media sector, Giza Venture
Haim Oren
Country manager of the Israeli office of Jupiter Research
Dr. Taly Weiss
Social Psychologist, specializes in trends - research and
marketing
Lior Levin
Founder of Blogtal The Israeli Blog Portal
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Closing
Event:
Cocktail Party - sponsored by the World Jewish Congress
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Greetings:
Dr. Eran Oded
WJC Director of International affairs
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Check back soon for more updates |
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