​Program Leadership


Prof. Yair Tauman is a leading professor of economics at Stony Brook University and dean of the Adelson School of Entrepreneurship at IDC Herzliya, where he also serves as academic director of the Zell Entrepreneurship Program (since 2009). Professor Tauman has been the director of the Stony Brook University Game Theory Center for the last 20 years. He served as the dean of the Arison School of Business at IDC Herzliya ( 2010-2011), professor at the Kellogg School of Management (Northwestern University from 1980-1987), the Economics Department at Ohio State University (1987-1990) and Tel Aviv University for 25 years (1983-2008). Recently, he was elected president of the Israeli chapter of the Game Theory Society. 

Liat Aaronson is the acting executive director and the chairperson of the program. Today, she is also a co-founder and CSO at Horizen Labs, a blockchain technology company. Before that she was the COO of Selina, a high growth start-up in the hospitality space. Before that, she was a Partner at Marker LLC, a leading Israel-New York based venture capital firm, where she continues to oversee their follow-on annex fund.  She holds a B.A. in economics  (cum laude) from the University of California at Berkeley, an LL.B. and an MBA from Tel Aviv University, and an LL.M. from the University of Leiden in the Netherlands (cum laude). She attained practical experience in M&A at Naschitz, Brandes, Amir & Co. Liat is a board member at Wristcam and at the Infinity Investment Group. She is a member of the Friends of IDC’s advisory board and on the advisory boards of: WiSe, Weizman Institute’s entrepreneurship program and Scola, the 81 Unit entrepreneurship program.

Liraz Sharabani is a Zell Entrepreneur (Zellot)  in Residence, a Zell 7 graduate herself. Liraz is a seasoned professional with varied experience in the Israeli innovation ecosystem across multiple sectors. Founded Boost, a venture creation development and consulting firm. Liraz’s expertise lies in developing entrepreneurial programs and translating customers’ needs into a strategic vision and operating structure. Liraz holds an EMBA from The Hebrew University with practical experience in “Startup Investing" and a B.A. from IDC Herzliya.

Dana Barda is the Head of Dean's Office and Operations Manager at the Adelson School of Entrepreneurship, and the Executive Assistant to the Zell Entrepreneurship Program. She has been part of the Zell staff since 2012 and supports the students, faculty, alumni and mentors community. She holds a BA degree from the Bar-Ilan University, majoring in honors in Social Studies.  

Nofar Nof-Agam, Adv. is heading the new ZELL NEXT initiative for continuous learning for program alumni, a Zell graduate herself. Nofar worked at Shenhav & Co. Advocates & Notary in the Hi-tech and M&A department. Later she led the marketing and customer acquisition at KolGene, a start-up in the field of genetic testing. Over the years Nofar gained a deep knowledge and understanding of how to form a company, fund it and take it into the market. 

Tali Pais is the Program Operations Coordinator. Tali is an event producer with more than 10 years of experience in the national and international events industry, focusing on Hi-Tech and innovation. Her company, "Tali Pais Events" specializes in creating bespoke experience events. Tali holds BA in business and finance from IDC Herzliya.

Yoav Artzi is a Zell Entrepreneur (Zellot) in Residence, a Zell 12 graduate himself. Yoav is the VP product of Adeptmind,  an AI company in the e-commerce industry. He holds a B.A. in Communications from the IDC Herzliya. Yoav has more than 10 years of experience in the field of product creation, design, user experience and business. His work and passion is diverse; Yoav worked with over than 100 companies worldwide, consulted and mentored young entrepreneurs and took part in two major accelerators: Techstars London and Masschallenge Boston