The program provides a platform for the development of a business venture from concept to launch. In addition, the program offers students a year of customized learning and invaluable practical experience in an intimate seminar setting. This setting gives students a unique opportunity to receive professional and personal guidance from accomplished instructors, mentors and leading entrepreneurs and professionals from the business community.
The program is taught in English and lasts for a full academic year, including a summer session. The program, currently in its fifteenth year, is designed for outstanding undergraduates in their final year of the business, law, communications, computer science, government, psychology or economics programs at IDC Herzliya who aspire to work in an entrepreneurial organization or start their own business.